Watsco Launches Acdoctor.Com Making Air Conditioning House Calls Easy
MIAMI, FLORIDA- March 2, 2000 -When the temperature tops 90 degrees
and your air conditioning is on the blink, where can you find a fast and
inexpensive way to obtain a diagnosis? Watsco, Inc. (NYSE: WSO), the nation's
largest distributor of air conditioning, heating and refrigeration products,
has created an easy prescription to your problem…ACDoctor.com, a new web
site for homeowners and businesses.
ACDoctor.com provides homeowners with a powerful resource to educate them about one of the largest home-related financial decisions they will face - the repair or replacement of their air conditioning and heating system. Those systems also impact the quality and comfort of their everyday living environment. The site features equipment maintenance and safety tips, suggestions for reducing heating and cooling costs, and areas that broaden the consumer's product knowledge, and offers a discussion forum covering a variety of topics and issues. The site also highlights new products and allows homeowners and businesses to locate, select and hire a licensed contractor for service, repairs or replacement of their air conditioning or heating system, including tips on shopping for the best price. Communication between the homeowner and contractors is facilitated by electronic mail and on-line pager access.
ACDoctor.com also offers links to financing sources where leading national lenders provide tools such as loan calculators, financing information and on-line applications. Wells Fargo is the first financial institution to participate on the site, with links to its home equity financing site. Additional major financial institutions have committed to participate and will be added in stages.
Air Conditioning Contractor B2B Benefits
ACDoctor.com also provides a wide variety of B2B value-added services to Watsco's 35,000 contractor customers in an exclusive "members-only" area. The site provides members with leads from consumers seeking service for their air conditioning and heating systems. In addition, the site gives contractors e-commerce capabilities such as on-line product ordering and fulfillment, as well as easy access to a reference library with technical and service bulletins and vendor catalogs from major manufacturers.
As part of their membership subscription, contractors will also get their own customized website, which will be linked to consumer inquiries for contractor services. Subscriptions are currently being marketed in the Southwest, the nation's largest marketplace for HVAC/R products. Additional markets will be added throughout the coming months.
"By targeting this site to consumers, Watsco is offering HVAC/R contractors a cost-effective means to use the Internet to advertise and market their services," said Albert Nahmad, President and Chief Executive Officer of Watsco. "The more services we are able to offer our contractor customers, the more opportunities we have to expand our business and solidify our relationships. The site will also provide valuable consumer education to homeowners and businesses, allowing them an easy and informative way of buying products and services from our customers."
ACDoctor.com was developed with the assistance of Watsco's Internet technology partner, Citation Solutions, Inc. Leilani Doyle, President of Citation Solutions, commented, "Watsco's visionary approach of unifying the traditional bricks-and-mortar requirements of distribution with the marketing and efficiency advantages of the Internet is redefining the HVAC/R distribution business as we know it."
Watsco is the nation's largest distributor of air conditioning, heating and refrigeration equipment and related products in the highly fragmented distribution segment of the HVAC/R industry. The Company's strategy is to expand its network of distribution locations across the country. The Company currently operates over 300 locations serving customers in 30 states with annual revenue over $1.2 billion. The Company is pursuing opportunities for further growth throughout the country.
This release contains forward-looking statements which are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. These forward-looking statements involve risks and uncertainties
that could cause actual results to differ materially from the forward-looking
statements. Additional information on factors that may affect the business
and financial results of the Company can be found in filings of the Company
with the Securities & Exchange Commission. All forward-looking statements
should be considered in light of these risks and circumstances.
